“Why fit in, when you can stand out?” (Dr. Seuss)

Since our inception in early 2020, Toyshea is an e-commerce fashion brand that specializes in diversed and unique fashion.  As a brand, we believe in expressing each and every one’s truest self – whether through one’s lifestyle, art or simply choice of clothing and styles. That’s why our brand speaks bright colors and bold patterns fluently, whether it’s cheerful famingo print or some artful design inspired by the mysterious cosmo – we believe that there is a unique pattern for every vibe, and that our art-inspired fashion is as unique as your spirit.

For us, the unique spirit of everyone is a wonder to behold – and it’s that same spirit that fuels our passion for creativity and continuously striving for excellence.

We believe in feel-good clothing, no matter what the occasion. As such, we aim to create clothes that doesn’t just look good on the outside, but also helps you feel good on the inside. You can look to us for bright mood-boosting colors, patterns that match your heart and soul, and collections that capture the seasonal beauty. Most importantly, you can always find both comfort and style for any occasions with Toyshea clothing.

We're currently operated under DY ECOM PTE. LTD. – a company incorporated under Singapore law located at the below address:
3 Coleman Street, #03-24, Peninsula Shopping Complex, Singapore 179804.

Our Mission

Our mission is to empower everyone, regardless of their body-shapes, ages, personas, tastes and styles, to express their own unique spirit – in other words: to be themselves while looking and feeling good and in all of our creations. And we do this with a firm belief that fashion should be accessible and affordable for everyone. That’s why from swimwear to beach accessories, to everyday dresses and daily styles, we are committed to bringing you the highest-quality patterns, textures and fabrics at the most customer-friendly pricing point.

Our Values

Our mission is supported by our values, which are intrinsic to Toyshea and express who we are when we are at our best. These values are our guidance in all that we do, days in days out. They encapsulate what we expect from our own offerings to our dear customers, and from ourselves and in each other: We are a dynamic team of people who are creatively driven, forward thinking, and committed to delivering stellar online shopping experience (growth mindset).

We are creatively driven

Fashion is the langugage of creativity and exploration. At Toyshea, it means tireslessly experimenting with new forms and figures, patterns and materials. As such, we never cease to find beauty in every detail, putting passion and creativity in everything we do.

We are forward-thinking

Our creativity drives us forward. We always keep in mind that
we’re in the business of creating clothes for the free-spirited. Creativity itself is the abandonment of strict structures and rules. Therefore at Toyshea, it’s all about creating clothes that feels as free as your spirit. What’s more, our in-house designers are always for the look out for new trends. And in fact, sometimes we don’t necessarily follow trends – we can create our own trends. That’s how forward-thinking we are.


As an organization, it’s in our DNA that we continuously see any points within the value chain as potentials to forever upgrade our quality and delivery. Whether it’s cost dealing with our suppliers to keep our pricing most friendly, or product mangement to ensure the most appealing collections, or warehouse management to shorten the order fulfillment proccess, our staff is willing to go the extra mile to offer you the stellar online shopping experience you deserve.

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